Rather than simply attract eyeballs, the company is striving to use technology to improve the overall customer experience and foster a community.
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Nestle Waters CMO Discusses Strategy for Home Delivery Service
Nestle Waters, which owns brands such as Poland Springs, Perrier, and Pelligrino, has started a home delivery service and is using technology from Salesforce Cloud, Journey Builder, Service Cloud, and Social Studio, says the company’s CMO, Antonio Sciuto. So reports Chief Marketer.