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How EasyTaxi Leverages Limited Marketing Dollars

With a limited marketing budget, EasyTaxi, which is a competitor to Uber and GrabTaxi, forms partnerships with major influencers to build marketing campaigns with potential for going viral. So reports Venturebeat.

It is currently partnering with Microsoft to put Xboxes in a limited number of cars and it has teamed up with big alcohol companies to create don’t drink and drive campaigns.

Read the full article from Venturebeat.

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