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Tech Makeover Was at Core of Dun & Bradstreet Rebranding

Revamping digital marketing to improve the online customer experience and better focus communications on clients’ specific needs was at the core of Dun & Bradstreet’s recent rebranding, says CMO Rishi Dave. So reports Marketing Land.

For example, the company has improved how it offers a customized web experience for Internet surfers’ unique needs, which is crucial because the company’s customers range from mom and pop pizza restaurants to Fortune 500 corporations.

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