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Network Will Implement Ad Blocking with Shine

Friday, May 27 2016

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Written by CMO Tech News

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Claiming the current digital ad model is broken, Tom Malleschitz, CMO of mobile broadband provider Three U.K., says the company will take ad blocking technology from Israeli firm Shine for a 24-hour test drive. So reports Mobile World Live.

Three, he adds, is committed to developing a new model that will revolutionize the advertising experience.

Read the full article from Mobile World Live.

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