The categories are:
- Welcome emails for new customers
- Educational or onboarding emails
- Service emails that remind clients when actions must be taken
- Emails wishing clients happy birthdays
Estimated reading time: 0 minutes, 18 seconds
Combining email campaigns with automation can be a powerful branding strategy, so marketers should target four distinct types of communications for new and existing customers. So reports Business 2 Community.
The categories are: