Despite the rise of social media, face-to-face conversation is still the best way to attract new clients. Therefore, marketing campaigns should use social currency, emotions, and triggers, which are sights, sounds, and other stimuli that remind people to take actions, he says.
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Don’t Overlook Word of Mouth-to-Mouth Marketing
With marketers spending millions of dollars on digital technology, the power of mouth-to-mouth communications is still paramount to successful branding efforts, says John Berger, who is a Wharton professor and best-selling author of books on methods for influencing consumers. So reports The Huffington Post.