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After TubeMogul Buy, Adobe Repositioning Its Marketing Capabilities

Saturday, Nov 12 2016

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Written by CMO Tech News

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Adobe is positioning itself as a full-service marketing platform now that it has purchased TubeMogul, a demand-side platform that facilitates video advertising planning and purchasing across multiple platforms. So reports MarketingLand.

Adobe recently announced that it would pay $540 million for the Emeryville, California-based firm.

Read the full article from MarketingLand.

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