The technology will allow customers to access the data without having to have Tru Optik handle the information.
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Tru Optik to Allows Personal Data for Ad Targeting
Tru Optik, which provides marketing data based on television viewers' use of Over-The-Top technology, such as Roku and other data sources such as credit bureau reports, has added Acxiom’s Live Ramp product to its service offering. So reports Marketing Land.
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