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Lack of Industry Consolidation Could Be Advantageous

With thousands of marketing technology products in existence and more tools being created every day, industry consolidation may appear attractive. However, the extensive diversity that currently exists has various advantages. So reports AdAge.

For example, even though Apple and Android have consolidated mobile phone operating systems, the success of those companies has been driven by the thousands of apps that have been developed for use with the companies’ products.

Read the full article from AdAge.

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