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Optimizely Acquires Experiment Engine

Tuesday, May 02 2017

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Written by CMO Tech News

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Optimizely has acquired Experiment Engine, which provides technology that allows brands to conduct thousands of experiments each day regarding conversion rates. So reports TechCrunch.

Experiment Engine technology also includes collaboration and project management tools that support the Optimizely platform, which is used to gain insight into conversion rates.

Read the full article from TechCrunch.

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