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Estimated reading time: 0 minutes, 17 seconds

How the First Banner Ad Was Conceptualized

Saturday, Nov 11 2017

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Written by CMO Tech News

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When creating the industry’s first banner ads in 1994, executives at HotWired dismissed the prevailing industry wisdom that the internet would “throw up” on publishers that ran online advertising. So reports DigiDay.

The website, which is affiliated with Wired Magazine, initially ran advertisements for 12 brands including AT&T, MCI, Volvo, and IBM.

Read the full article from DigiDay.

Read 2320 times

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