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SnapChat Provides Additional Customization Options

Friday, Nov 24 2017

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Written by CMO Tech News

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SnapChat is moving beyond customized assets based on geographical preference by allowing advertisers to target users based on interests, gender, time of day, age, and other criteria. So reports AdAge.

PepsiCo’s Quaker Oats subsidiary has already tested the customization offering, which SnapChat is calling “Audience Filters.”

Read the full article from AdAge.

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