Yaccarino is seen as a complement to Proctor and Gamble’s Marc Pritchard, who has been an outspoken critic of the lack of transparency and potential fraud that exists in the digital advertising industry.
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NBCUniversal Exec Emerges as Reform Evangelist
Linda Yaccarino, who is head of ad sales at NBCUniversal, is gaining attention for prodding the industry to take action against ad fraud and is inviting executives at rival firms, digital start-ups and even Facebook and Google to meet later this month to discuss the problem. So reports DigiDay.
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