For millennials, “likes” are more important than loyalty points. Recognition on Instagram can provide a dopamine rush.
Estimated reading time: 0 minutes, 15 seconds
Estimated reading time: 0 minutes, 15 seconds
Millennials dislike loyalty programs because the marketing efforts focus on creating status for individuals. Millennials, however, would rather have recognition among friends and relatives. So reports MarTech Advisor.
For millennials, “likes” are more important than loyalty points. Recognition on Instagram can provide a dopamine rush.