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Clothing Brand See Web Traffic Jump After Sponsoring Reality TV Show

Thursday, Aug 16 2018
News
Written by  CMO Tech News

Clothing company Missguided’s sponsorship of U.K. reality show 'Love Island' is paying dividends. So reports Netimperative.

The sponsorship has resulted in a 95% increase in the program's viewers visiting the brand's website, according to data from Hitwise. The sponsorship also resulted in a 9% increase in web traffic to Missguided’s website by the general population.

Read the full article from Netimperative. 

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