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McDonald’s Taps New Lead Agency

Saturday, Sep 21 2019
News
Written by  CMO Tech News Staff
McDonald’s Taps New Lead Agency

McDonald’s has decided to replace Omnicom Group’s DDB with Wieden & Kennedy, New York as lead creative agency for the U.S. So reports Crain’s Chicago Business.

DDB had provided McDonald’s with a bespoke agency model, which involves developing customized contracts and creative teams.

Click here to read the full article from Crain's Chicago Business.

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