Ace Metrix, an ad-scoring service, has ranked Hyundai as one of the top advertisers in the Super Bowl. The company bagged the top ads for 2017 and 2019.
“Despite the significant changes in consumers’ media habits, the Super Bowl still stands on its own as the best way to reach a sizable and engaged audience looking to be entertained by brands,” Zepeda said. “Our goal is to strike an emotional connection with consumers and make them feel something. It’s a challenge we embrace, and after starting with 344 original scripts, we’ve landed on what we think will be another standout for Hyundai.”
What is the brand’s secret sauce for successful Super Bowl ads? The winning formula combines a few ingredients, according to Zepeda. It is finding the human truth, finding the emotional connection, whether it be through humor or touching someone’s heart, while subtly giving out information.