Estimated reading time: 0 minutes, 38 seconds

They call it the CMO Club. Chief Marketing Officers (CMOs) from brands like Banana Republic, Janie and Jack, Gap, Athleta, Old Navy, Sperry, Keds and Saucony, often meet to exchange ideas on how to market and propel their brands forward. So reports Glossy.

execs team 2045765 640Questions ranging from strategy to talent acquisition to cracking the 'traffic trend' to how they are doing with partnerships, there is no limit to their collaboration as CMOs. They mostly meet on video, but sometimes they do meet in person. While these brands might have similar dynamics, their target audience is different. They also have the freedom to choose which strategy is most effective for their brand. The brands consider themselves as independent and have their own strategy.

Read the full article from Glossy.


Last modified on Saturday, 08 February 2020
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