A plethora of data is available, something that was not necessarily the case ten years ago. Pull all the data, from various sources, together into one spot is both a blessing and a curse, she says.
Growing a business is the number one role of a CMO so it is important to identify how they can generate a pipeline and revenue. Finding an efficient way to use technology is the key to generating revenue, said Norman Guadagno, chief marketing officer of Acoustic, a marketing technology provider.
Collaboration for marketing operations should also be top priority. Guadagno further believes the continual pursuit of product improvement is critical. Guadagno built his career in technology. He strongly believes that you don’t have to get the newest technology to keep up with the market. As long as 80% of a desired task is accomplished, he believes that the current technology still works.
