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Alone Together: Brands Are Promoting Social Distancing

Brands and other media entities are using their creativity to educate and inform consumers about the pandemic. So reports The Drum.

stay home save lives 4983843 640smallCoca-Cola’s message is “Staying apart is the best way to stay united.” Famous soccer player Cristiano Ronaldo’s message is, “If you ever dreamed of playing for millions around the world, now is your chance, play inside, play for the world.”

For the next eight weeks, Heinz and their partner Magic Breakfast are providing 12 million breakfasts to children in need. Burger Kings crossed out the words “home of the whopper” and added the word “stay”, so now it’s “Stay Home.” McDonald’s separated its arches to encourage social distancing. VitaCoco is donating their pandemic profits.

To join the conversation, use #CoronavirusCreative on social.

Read the full article from The Drum.

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