Estimated reading time: 0 minutes, 36 seconds

Why would human interaction always have an advantage over AI technology? Humans can detect positive and negative sentiment. So reports MarketingTech.

kobe bryant 932875 640smallOne huge example: AI is programmed to detect algorithms of intern searches for celebrities or products. So, when AI detects a surge in searches for Kobe Bryant’s name, it would automatically suggest Jerseys and other products related to Bryant. But when Bryant was tragically killed in a helicopter accident, AI was not be able to detect if the searched were due to something positive or negative.

Here are three effective uses of AI so it will help boost marketing instead of sabotaging it:

  • Measure what matters
  • Implement a smart-pixel strategy
  • Encourage cross-team collaboration

Read the full article from MarketingTech.

Last modified on Tuesday, 07 April 2020
Read 197 times
Rate this item
(0 votes)

Visit other PMG Sites:

click me
PMG360 is committed to protecting the privacy of the personal data we collect from our subscribers/agents/customers/exhibitors and sponsors. On May 25th, the European's GDPR policy will be enforced. Nothing is changing about your current settings or how your information is processed, however, we have made a few changes. We have updated our Privacy Policy and Cookie Policy to make it easier for you to understand what information we collect, how and why we collect it.
Ok Decline