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Barry Westrum, formerly CMO of Del Taco, has been named the new CMO of Taco John’s new CMO. So reports Restaurant Business Online.

taco 155812 1280Westrum is a veteran in the industry. He spent 20 years as senior director of brand marketing for Taco Bell. He also served as CMO for A&W, Long John Silver’s, and KFC. He used to be executive president for marketing for International Dairy Queen.

“Barry brings a wealth of knowledge and experience to our team at Taco John’s,” Taco John’s CEO Jim Creel said in a statement. “He has been a leader in the industry for many years and has a proven track record of success working in marketing for several other popular quick-service restaurants. We have full confidence that his skills will add incredible value to our brand.”

Taco John’s is a 50-year-old-chain that operates and franchises more than 44 restaurants in 22 states.

Read the full article from Restaurant Business Online.

Last modified on Monday, 04 May 2020
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