Quaker Oats, saying its past work to update the Aunt Jemima character was “not enough,” announced it would retire Aunt Jemima from its pancake and syrup products.
Uncle Ben’s rice, for its part, said that it would “evolve” its brand, including visual updates, but did not reveal the timing or substance of the changes, according to NBC News.
The package for Mrs. Butterworth's and Cream of Wheat are also being reviewed by their parent companies, according to the USA Today article. “One of the things these all share is this idea of reducing Black people to happy servants whose greatest joy in life is to serve white people," David Pilgrim, the director and founder of the Jim Crow Museum of Racist Memorabilia at Ferris State University told USA Today.
Additionally, Dreyer’s Grand Ice Cream will be renaming its Eskimo Pie brand, the company told USA Today. A Dreyer’s spokeswoman said it has been reviewing the Eskimo Pie brand for a while and will be both changing the name and marketing.
