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Nissan has taken an interesting approach to naming its new electric SUV: they've named it after a seven year old. So reports AdWeek

nissan 2524926 640Ariya, the name of the new SUV, is also the name Allyson Witherspoon's niece. Witherspoon is a vice president of Marketing for the Japanese automaker.

Ariya, one of the world’s first all-electric SUVs, will retail for $40,000.

Read the full article from AdWeek.

Last modified on Tuesday, 28 July 2020
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