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Why the NFL’s Commanders Passed on Having a CMO

The Washington Commanders, formerly known as the Washington Redskins and temporarily known as the Washington Football Team, are the only NFL team without a Chief Marketing Officer. So reports Ad Exchanger.

washington commandersInstead, they have a chief creative and digital officer. Will Misselbrook took on the role in 2021 amid the team’s name change. During an interview with the publication on a range of topics, he explained the organization's decision to forgo a CMO.

Misselbrook said that while his role is uncommon in the NFL, its normal in many other industries, especially entertainment and content industries. “Our focus as a franchise is on becoming an entertainment and media organization, not just a football team,” he told the publication. “And so rather than following the norm like every other NFL team and having a CMO, we wanted to flip the traditional marketing approach on its head and put the stories and the content at the forefront of everything we do.”

Read more from the interview from Ad Exchanger.

 

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