Haddon will oversee the planning, development and execution of the league's advertising, media, fan/player marketing, promotions, social media, influencer, research and brand efforts across all platforms. In addition, Haddon will drive development and implementation of emergent growth strategies across the league, lead licensing and eCommerce, and establish a marketing innovation pipeline to increase audiences and maximize league revenue opportunities.

Haddon joins the NWSL after spending five years at the NFL, where she most recently served as the Senior Vice President of Global Brand and Consumer Marketing. At the NFL, she spearheaded innovative brand campaigns surrounding the organization's tentpole events from the Super Bowl to the NFL Draft, to the league's social justice brand initiatives and legalized sports betting fan engagement.

In addition, Haddon led strategies to grow audience viewership and consumption for Thursday Night Football, NFL Network programming, and NFL Digital products, including NFL Fantasy, GamePass and Mobile. She also founded and served as the executive sponsor of NFL Pride, the league's first-ever LGBTQ+ group, committed to advancing efforts around diversity, equity and inclusion.

Prior to her work with the NFL, Haddon held a variety of senior Marketing leadership positions, including at DreamWorks Animation.