News (1013)
Google Launches Programmatic Music Advertising
- Saturday, 02 June 2018
- News
- Written by CMO Tech News
Google’s DoubleClick Bid Manager is launching technology for brands to programmatically purchase audio ads on Google Play Music, Spotify, SoundCloud and TuneIn. So reports Marketing Land.
Read more...Influencers Are Critical for Cannabis Marketing
- Saturday, 02 June 2018
- News
- Written by CMO Tech News
With Facebook and Google prohibiting cannabis advertising, influencers are becoming an important approach for promoting weed. So reports AdWeek.
Read more...Moveable Ink Launches Custom Applet Feature
- Saturday, 02 June 2018
- News
- Written by CMO Tech News
Moveable Ink, which provides technology for marketers to create customized emails, has launched a software development kit (SDK) that lets customers build their own applets. So reports TechCrunch.
Read more...Cannabis Group Proposes Ad Guidelines
- Sunday, 27 May 2018
- News
- Written by CMO Tech News
Rules proposed by the National Association of Cannabis Businesses would prohibit marketing pot with pop-up ads and would place a host of restrictions on geolocation targeting. So reports JDSupra.
Read more...Microsoft Acquires Semantic Machines in AI Push
- Sunday, 27 May 2018
- News
- Written by CMO Tech News
Microsoft has acquired Semantic Machines, which is developing artificial intelligence that allows computers to conduct natural conversations rather than simply respond to commands. So reports MarTech Today.
Read more...Treehouse 51 Launches Web Editing App
- Sunday, 27 May 2018
- News
- Written by CMO Tech News
Treehouse 51, which specializes in digital marketing for flexible workspace firms, has launched “The Bug Squasher” app which seeks to make it easier for brands to send webpage corrections and edits to their web developers. So reports AllWork.com.
Read more...Coze Seeks to Disrupt Hotel Booking with Blockchain
- Sunday, 27 May 2018
- News
- Written by CMO Tech News
Coze, a start-up firm, is seeking to disrupt hotel booking sites such as Expedia and Booking.com. So reports Coinidol.com.
Read more...Digital Audio Advertising Increases in 2017
- Saturday, 19 May 2018
- News
- Written by CMO Tech News
After years of mediocre revenues, sales of advertising on digital radio grew last year to $1.6 billion in 2017, a $500 million increase from 2016. So reports Digital Music News.
Read more...MDC Partners' Stock Drops 35%
- Saturday, 19 May 2018
- News
- Written by CMO Tech News
The price of MDC Partner shares recently dropped 35% after the marketing agency said client cutbacks and slow implementation of new clients resulted in disappointing earnings for the firm’s recent quarter. So reports AdWeek.
Read more...Conference Speakers Disagree Over Programmatic Cures
- Saturday, 19 May 2018
- News
- Written by CMO Tech News
At the recent Digiday Programmatic Marketing Summit Europe in Estoril, Portugal, advertisers maintained that agencies need to provide more guidance on campaigns to improve programmatic transparency. Meanwhile, agencies said advertisers need to develop a better understanding of how the technology works. So reports Digiday.
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