News (1013)
IPG Buys Digital Marketing Firm for $2.3B
- Sunday, 08 July 2018
- News
- Written by CMO Tech News
Conway, Arkansas-based Acxiom has agreed to sell its main business unit, called Acxiom Marketing Solutions, to New York-based Interpublic Group for $2.3 billion in cash. So reports ArkansasOnline.
Read more...Salesforce Integrates Marketing Cloud with Google
- Thursday, 21 June 2018
- News
- Written by CMO Tech News
Salesforce has unveiled new integrations with its Marketing Cloud offering and Google Analytics, which, among other features, allows users to combine data from the two platforms on a single dashboard. So reports CMO.
Read more...Unilever Pulls the Plug on Influencer Marketing
- Thursday, 21 June 2018
- News
- Written by CMO Tech News
Unilever, which is one of the world’s largest consumer goods companies and advertisers, has decided to no longer work with influencers that pay to acquire followers. So reports The Chicago Tribune.
Read more...- Small business
- Mobile device
- National Small Business Week
- Small Business Administration
- Networking and Peer Support
- Magazines and E-zines
- Small business
- Mobile device
- National Small Business Week
- Small Business Administration
- Networking and Peer Support
- Magazines and E-zines
- unilever
- influencer marketing
Social Media Users Are Cancelling Their Accounts
- Thursday, 21 June 2018
- News
- Written by CMO Tech News
Concerns about privacy and fake news have resulted in four out of ten individuals having deleted social media accounts in the past year, according to a study by public relations firm Edelman. So reports CNBC.
Read more...BarkBox Cuts Back on Facebook Advertising
- Thursday, 21 June 2018
- News
- Written by CMO Tech News
BarkBox, which provides dog treats and toys, has reduced the portion of its advertising budget allocated to Facebook from 75% to 25% and has increased marketing through traditional media. So reports DigiDay.
Read more...Legislation to Protect Kids Online Introduced
- Sunday, 17 June 2018
- News
- Written by CMO Tech News
The Do Not Track Kids Act of 2018 is a bipartisan Congressional bill that seeks to expand safeguards found in the Children’s Online Privacy Protection Act to children as old as 15. The current maximum age in the law is 13 years old. So reports Lexology.
Read more...Facebook Shares Data with Suspicious Firm
- Sunday, 17 June 2018
- News
- Written by CMO Tech News
Facebook has disclosed sharing user data with Chinese device maker Huawei, which was identified as a security threat in 2012 by U.S. intelligence officials. So reports Marketing Land.
Read more...Auto Veteran Launches Marketing Company
- Sunday, 17 June 2018
- News
- Written by CMO Tech News
James Grace, who has held executive positions with Dealer.com and General Motors, has launched Wizely, a marketing firm focused on advertising, analytics and product development. So reports Media Post.
Read more...Lenovo Finds New CMO from Within Its Own Ranks
- Sunday, 17 June 2018
- News
- Written by CMO Tech News
Nick Reynolds, who has served as regional CMO for the past five years with Lenovo, has been promoted to global head of marketing for digital, web and social. So Reports CMO.
Read more...What Are the Best Apps for Creating Social Media Videos?
- Saturday, 09 June 2018
- News
- Written by CMO Tech News
Canva Animator, Spark Video, Crello, Lumen5, and Quik are among a handful of the best apps for creating animation and videos for social media. So reports Business News Daily.
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