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Japan Marketing 'Hidden Beauties' Locales Ahead of Tokyo 2020 Games

Monday, Apr 09 2018
APAC
Written by  CMO Tech News

Japan will focus its global marketing campaign toward its off-beat attractions, including "hidden gems" outside of the so-called “Golden Route” of Tokyo, Osaka and Kyoto. So reports Travel Agent Central. 

The “Enjoy My Japan” campaign will focus on the country's tradition, art, and nature, among other "passion points." The Japan National Tourism Organization conducted traveler surveys to identify areas tourists may be interested in visiting. 

Read the full article from Travel Agent Central.

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