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GPS-based Ad Collaboration Expected to Boost Chinese Tourist Experience

Saturday, Jul 21 2018
APAC
Written by  CMO Tech News

Chinese social media company Weibo partnered with KDDI, a Japanese subsidiary, to provide cost-free information about restaurants and other tourist attractions. So reports the Nikkei Asian Review. 

Weibo, likened to the U.S. company Twitter, supplies broad news topics. According to the article, the company will use GPS data to provide Chinese travelers visiting Japan information specific to their experience. The arrangement is expected to display the power of combining "content, advertising and data analysis."

Read the full article from the Nikkei Asian Review. 

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