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Delta passengers who have flown into Los Angeles International Airport will now see a roadside digital billboard displaying the flight numbers of recent arrivals and offering a free opportunity to "sweat away" jet lag at a local Equinox gym. So reports MarketingDive.

The digital billboard messaging, which is part of the #SweatLag campaign, uses real time flight data to update flight numbers and corresponding departure cities.

Read the full article from MarketingDive.

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