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Adyoulike, which runs a global native advertising platform, is promoting its services for Black Friday by highlighting five advertising tips. So reports The Drum.

Those tips include avoiding “unnecessary dramatic language” and paying close attention to the images used in campaigns.

Dale Lovell, chief marketing and partnerships officer of Adyoulike, maintains that brands that are launching Black Friday campaigns without native content are missing out on advertising opportunities.

Read the full article from The Drum

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