In addition to cost savings, Digital marketing can also forge strong brand loyalty and deeper customer engagement, she says.
Estimated reading time: 0 minutes, 19 seconds
Building Brands with Digital Media is Cost Effective
Rather than dedicate huge budgets to television campaigns, businesses can instead build both their brands and customer loyalty with less costly programs on social network sites, says Jee Moon, vice president of marketing at eyeglass company Luxottica. So reports CMO.
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