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The CMO title is new at IBM and Michele Peluso, former CEO of Gilt, has stepped into the role. So reports Fortune.

Peluso will bring a consumer-centric approach to IBM, helping the company to add “friendly” personalization to all of its business applications. In it’s 105-year history, IBM has never had a CMO. Senior leadership teams have always handled the company’s marketing efforts.

For IBM, it signals a “transformation of marketing—investing in digital skills, using data to deeply understand clients … and building consumer-grade experiences.” One of Peluso’s focal areas will be WATSON, an AI technology that has roles in all types of jobs from medical research to consumer shopping.

Read the full article from Fortune.

Last modified on Sunday, 20 November 2016
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