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Estimated reading time: 0 minutes, 19 seconds

Google Launches Programmatic Music Advertising

Saturday, Jun 02 2018

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Written by CMO Tech News

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Google’s DoubleClick Bid Manager is launching technology for brands to programmatically purchase audio ads on Google Play Music, Spotify, SoundCloud and TuneIn. So reports Marketing Land.

The technology, which will also support Pandora, allows brands to upload .mp3 audio spots and optional companion images or HTML5 asset to display around the publisher’s audio player.

Read the full article from Marketing Land.

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