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CMOs: Digital is Most Effective Channel

Saturday, Jun 09 2018
News
Written by  CMO Tech News

In a recent Nielsen survey, chief marketing officers ranked digital marketing as being more effective than traditional media, including television. So reports B&C.

However, only a small percentage of the executives are confident in their capabilities for measuring advertising's return on investment. Among survey respondents, 82% said they expect to increase their digital spending as a percentage of their total marketing budgets.

Read the full article from B&C.

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