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Olay is Top Super Bowl Digital Advertiser

Friday, Feb 08 2019

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Written by CMO Tech News

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Procter & Gamble’s Olay won top honors in Merkle's sixth annual Digital Bowl Report based on how well the brand’s advertising supported campaigns across social media, paid search, SEO and digital media. So reports Marketing Dive.

The horror-movie themed campaign starred "Buffy the Vampire Slayer" actress Sarah Michelle Gellar.

Read the full article from Marketing Dive.

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