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Brands Moving Advertising to Privatized Networks

A MediaRadar study has found that approximately one-third of brands reduced programmatic ad purchasing last year, with EBay and Nestle making 66% and 57% reductions, respectively. So reports AdWeek.

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InMobi Looks to Bite Into Chunk of Sanctioned Tech Giant’s Ad Revenue

InMobi, an Indian technology firm, is hoping to make moves in the $140 billion online advertising market as it ramps up partnerships with established players. So reports the Nikkei Asian Review.

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Campaign Monitor Acquires Sailthru, Liveclicker

Emailing marketing and automation provider Campaign Monitor has acquired experience management platform Sailthru and personalized email technology platform Liveclicker. So reports Demand Gen Report.

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