Estimated reading time: 0 minutes, 25 seconds

China's Ofo Launching In-app Ads Featuring Coke, Chips Ahoy

Ofo, a Chinese bike-sharing company, is now running five-second video advertisements on its app. So reports The Drum.

Coca-Cola and Chips Ahoy are among some of the first companies to buy the space.

Amid rumors the company is facing revenue issues, Ofo is selling ads on the bikes, where permitted, and banner ads in its app. The company has pulled out of several markets in order to focus on “priority" locations like Japan, Singapore and Hong Kong.

Read the full article from The Drum.

Read 2784 times
Rate this item
(0 votes)

Visit other PMG Sites:

PMG360 is committed to protecting the privacy of the personal data we collect from our subscribers/agents/customers/exhibitors and sponsors. On May 25th, the European's GDPR policy will be enforced. Nothing is changing about your current settings or how your information is processed, however, we have made a few changes. We have updated our Privacy Policy and Cookie Policy to make it easier for you to understand what information we collect, how and why we collect it.