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Attribution Bias Distorts Value of Television Advertising

The value of television advertising isn’t fully appreciated by marketers because attribution data favors the final stages of the marketing funnel. So reports AdExchanger.

The Dollar Shave Club and Coca-Cola have both reported strong ROI from television marketing, in part, because the advertising channel can be the starting point for luring customers into the digital funnel.

Read the full article from AdExchanger.

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