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The Marketing Group Launches Ad Platform with Blockchain Tech

Friday, Nov 24 2017

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Written by CMO Tech News

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The Marketing Group has launched an agency called Truth that uses blockchain technology to provide advertisers with what it claims is 100% transparency at a time when concern over fraud is growing. So reports The Drum.

Blockchain technology allows brands to track how advertising purchases make their way from brands to media owners.

Read the full article from The Drum.

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