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Facebook’s Goal Isn’t to Be Liked, But to Be Understood

Facebook's growth has slowed down this year because it has reached its peak in popularity and usage worldwide. So reports Bloomberg.

facebook 2429746 640 smallIt was "the slowest-ever quarterly sales growth for Facebook, though it topped analysts’ average estimate of $20.9 billion,” according to the article.

However, revenue growth is not Facebook's only goal. “My goal for the next decade isn’t to be liked but to be understood,” Mark Zuckerberg told reporters. “One critique of our approach for much of the last decade was that because we wanted to be liked, we didn’t always communicate our views as clearly because we worried about offending people. This led to some positive but shallow sentiment towards the company.”

“In order to be trusted, people need to know what you stand for,” he added. “These positions aren’t always going to be popular, but I think it’s important for us to take these debates head on. I know there are a lot of people who agree with these principles, and there are a lot more who are open to them and want to see these arguments get made. So, expect more of that this year.”

Areas the company wants to improve include the way it communicates its principles clearly on censorship, allowing people to build their small online communities, standing up for small businesses, encryption, and serving every person in the world.

The thing is, the world understands Facebook’s goals just fine. The issue over censorship on Facebook and its moderation is really about stopping people with ill-intentions, people who want to abuse the system and use it as a vehicle for hate speech. Discrimination and surveillance capitalism are fueled by targeted advertising on Facebook.

Read the full article from Bloomberg

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