News (1013)
Udacity Rolls Out Nanodegree Marketing Program
- Sunday, 23 April 2017
- News
- Written by CMO Tech News
Udacity has launched a three-month nanodegree program that provides 360-degree training in digital marketing and costs $999. So reports The American Genius.
Read more...Oracle Acquires Attention Measurement Firm Moat
- Sunday, 23 April 2017
- News
- Written by CMO Tech News
As part of its push into digital marketing, database provider Oracle has acquired advertisement measurement firm Moat for an undisclosed sum. So reports TechCrunch.
Read more...Pokemon Go Use Declines, But It's Still a Marketing Powerhouse
- Sunday, 16 April 2017
- News
- Written by CMO Tech News
Pokemon Go use has declined since last summer, but with more than 65 million monthly users, the mobile game platform is still highly popular for advertisers. So reports AdWeek.
Read more...Snap Retail Ad Program Will Measure Campaign Results
- Sunday, 16 April 2017
- News
- Written by CMO Tech News
Snap has rolled out “Snap to Store” which seeks to drive customers to stores and also measure the success of advertising programs. So reports MediaPost.
Read more...Small Businesses Targeting Social Media, Website Development
- Sunday, 16 April 2017
- News
- Written by CMO Tech News
In a recent survey, small business executives were most likely to say they will increase spending on social media and website development. So reports MarketingProfs.
Read more...How Banks Can Strengthen Online Marketing
- Sunday, 16 April 2017
- News
- Written by CMO Tech News
Banks can do a better job of analyzing customer data to create content that helps individuals cut through the vast amount of complex online information when making financial decisions. So reports The Financial Brand.
Read more...Hotels Operators to Ramp Up Digital Marketing
- Sunday, 16 April 2017
- News
- Written by CMO Tech News
A combination of competition from Airnbnb and the continuing popularity of online booking sites such as Travelocity is causing many hotel operators to increase their digital marketing. So reports eMarketer.
Read more...CMOs Can Rake-in $245k Annually
- Sunday, 09 April 2017
- News
- Written by CMO Tech News
Staffing agency Mondo has analyzed data from some 70,000 job placements and has determined that CMO salaries average from $160,000 to $245,000 annually. So reports MarketingProfs.
Read more...Snapchat Users Rank Low for Ad Engagement
- Sunday, 09 April 2017
- News
- Written by CMO Tech News
A recent survey has concluded that Snapchat users have low rates of engagement with advertisements that the service offers. So reports EMarketer.
Read more...Digital Branding Firm Sullivan Acquires Four32C
- Sunday, 09 April 2017
- News
- Written by CMO Tech News
New York-based branding firm Sullivan has acquired digital design and engagement firm Four32C in a move that will allow the company to expand its client base. So reports AdWeek.
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