News (1013)
Michele Peluso Named IBM’s First Ever CMO
- Sunday, 20 November 2016
- News
- Written by CMO Tech News
The CMO title is new at IBM and Michele Peluso, former CEO of Gilt, has stepped into the role. So reports Fortune.
Read more...Innovative CMOs: Connectors, Rebels & Storytellers, Oh My!
- Sunday, 20 November 2016
- News
- Written by CMO Tech News
Today’s marketing officers are key shapers of global strategy, vital to the success of both brand image and the bottom line. So reports Business Insider.
Read more...Digital Marketing Data Should Be Audited: London-Based Insurer
- Saturday, 12 November 2016
- News
- Written by CMO Tech News
In the aftermath of Facebook acknowledging that it was providing inaccurate data regarding viewing of video advertising, Jan Gooding, head of marketing for London-based insurer Aviva, is calling for auditing of digital platforms. So reports mediate newsline.
Read more...Biggest Marketing Mistakes by Engineering Firms Identified
- Saturday, 12 November 2016
- News
- Written by CMO Tech News
Engineering firms tend to be staffed by bright individuals, but the organizations tend to make numerous digital marketing mistakes.
Read more...Discount Coupon Corp. Changing Name
- Saturday, 12 November 2016
- News
- Written by CMO Tech News
Discount Coupon Corp. is changing its name to Ecom Products Group to reflect its increasing emphasis on offering a full range of traditional and digital marketing services.
Read more...After TubeMogul Buy, Adobe Repositioning Its Marketing Capabilities
- Saturday, 12 November 2016
- News
- Written by CMO Tech News
Adobe is positioning itself as a full-service marketing platform now that it has purchased TubeMogul, a demand-side platform that facilitates video advertising planning and purchasing across multiple platforms. So reports MarketingLand.
Read more...Global Digital Marketing Firm to Tap Navajo Coders
- Monday, 31 October 2016
- News
- Written by CMO Tech News
WSI, which has over 1,000 franchises in more than 80 countries, has agreed to hire Navajo Nation graduates of Cultivating Coders, which is a New Mexico program that provides boot-camp training for individuals seeking to become web and software develops. So reports the Albuquerque Journal.
Read more...Alphabet’s Advertising Revenue Soars
- Monday, 31 October 2016
- News
- Written by CMO Tech News
Strong growth in advertising on mobile devices and with YouTube has resulted in Alphabet generating a 20.2% increase in quarterly revenue. So reports The Guardian.
Read more...Social Robots Making Gains in Marketing
- Sunday, 23 October 2016
- News
- Written by CMO Tech News
Social robots that are driven by artificial intelligence and have the ability to interpret emotional expressions on clients are making inroads in retailer and customer services, with the humanoid Pepper being an example. So reports Business 2 Community.
Read more...Nielsen and RevTrax SmartOffers Launch Marketing Optimization Cloud Service
- Sunday, 23 October 2016
- News
- Written by CMO Tech News
Nielsen and RevTrax SmartOffers have launched a marketing optimization services that uses machine learning to track consumer behavior in real time and provide relevant customer experiences and boost marketing performance. So reports CMO Innovation.
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