News (1013)
Apple Goof: New iPhone Translates Its Tag Line to 'This is Penis' in Cantonese
- Saturday, 17 September 2016
- News
- Written by CMO Tech News
Branding can be challenge in a global world with names having unintended meanings in foreign countries. That's exactly what happened with Apple’s tag line, “this is 7” on its iPhone 7. When translated to Cantonese, it read "this is penis.” So reports The New Daily.
Read more...NFL is a Digital Marketing Success Story
- Saturday, 10 September 2016
- News
- Written by CMO Tech News
The NFL’s digital efforts have been highly successful, with the league having generated 65% more interest online than the NBA. So reports Martech Advisor.
Read more...Don’t Overlook Word of Mouth-to-Mouth Marketing
- Friday, 02 September 2016
- News
- Written by CMO Tech News
With marketers spending millions of dollars on digital technology, the power of mouth-to-mouth communications is still paramount to successful branding efforts, says John Berger, who is a Wharton professor and best-selling author of books on methods for influencing consumers. So reports The Huffington Post.
Read more...Tips for Combining Emails with Automation
- Friday, 02 September 2016
- News
- Written by CMO Tech News
Combining email campaigns with automation can be a powerful branding strategy, so marketers should target four distinct types of communications for new and existing customers. So reports Business 2 Community.
Read more...Marketers Go Where the Action Is: Transition Conference 2016
- Saturday, 20 August 2016
- News
- Written by Karen M. Rider
Marketers are getting psyched for this year’s not to be missed marketing conference event: The Transitions conference. It will focus on brand building, global trends, and marketing influence and will take place at Lincoln Center’s Alice Tully Hall the weekend of September 20-21, 2016.
Read more...Legal Battle Between Criteo and SteelHouse Escalates
- Saturday, 20 August 2016
- News
- Written by CMO Tech News
Ad technology firm Criteo, having already taken legal action that claims a portion of the ad clicks that it generates are being improperly attributed to SteelHouse with counterfeit click fraud, has filed additional documents in its efforts to have a court provide an injunction against the competing platform provider. So reports Business Insider.
Read more...Salesforce Adds Analytics Platform BeyondCore to Its Lineup
- Saturday, 20 August 2016
- News
- Written by CMO Tech News
Salesforce has acquired business analytics platform BeyondCore, which is at least the company’s ninth acquisition this year. So report TechCrunch.
Read more...Pokemon Go's Surprising Benefit to Some Firms
- Saturday, 20 August 2016
- News
- Written by CMO Tech News
Residents of Indonesia and other Asian countries have switched mobile packages to get more data and have bought gear to improve wi-fi connections in order to play Pokemon Go. Other types of companies are also benefiting from the popularity of the game. So reports CNBC.
Read more...E-Commerce Tech Provider Magento Commerce Buys RJMetrics
- Sunday, 07 August 2016
- News
- Written by CMO Tech News
Magento Commerce, which is an e-commerce platform provider, has acquired e-commerce analytics provider RJMetrics. So reports Martech Advisor.
Read more...Facebook Copies Snapchat with Screens for Pictures
- Sunday, 07 August 2016
- News
- Written by CMO Tech News
Facebook is following in the footsteps of Snapchat with an app that lets users take photos and record videos with screens and masks. So reports USA Today.
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