At a time when machines are increasingly helping firms analyze digital marketing statistics, firms that don’t have strong data capabilities are flying blind, says Oli Gardner, who is co-founder of web commerce firm Unbounce. So reports Betakit.

Punk rocker Iggy Pop says Volkswagen should go retro by having contests to see which groups can cram the largest number of people in a Volkswagen car. However, he’s calling for a modern twist to the promotional ploy. So reports AdWeek.

The Internet of Things is expected to be a $7 trillion market by 2020 and is already growing at an impressive rate, with automobile and machine-to-machine connections accounting for 46% of cellular connections during the first three months of this year. So reports The Motley Fool.

Nearly three fourths of marketing and media agency executives says the digital marketing user experience needs to be improved, according to a study by the Interactive Advertising Bureau, Refinery29, and Kargo. So reports Talking New Media.