News (1013)
Pay TV Company and Facebook Discuss Their Teamwork Pay
- Saturday, 26 March 2016
- News
- Written by CMO Tech News
TV company Sky and Facebook are working closely to see how featuring television content on the social network can help improve performance of both companies. So reports Marketing.
Read more...New Metric Called 'The Magic Number' Emerges for Marketers
- Saturday, 26 March 2016
- News
- Written by CMO Tech News
The Magic Number, a metric that illustrates the cost of acquiring new clients, is gaining popularity for benchmarking marketing efforts. So reports VentureBeat.
Read more...Building Brands with Digital Media is Cost Effective
- Saturday, 26 March 2016
- News
- Written by CMO Tech News
Rather than dedicate huge budgets to television campaigns, businesses can instead build both their brands and customer loyalty with less costly programs on social network sites, says Jee Moon, vice president of marketing at eyeglass company Luxottica. So reports CMO.
Read more...Businesses Underspending on Advertising
- Sunday, 20 March 2016
- News
- Written by CMO Tech News
Rather than allocate money for spreading advertising evenly among multiple media platforms, many companies are instead shifting their spending to a single platform, which is hurting business results, according to a study by the Advertising Research Foundation. So reports AdAge.
Read more...Marketing Hall of Fame Inductees Announced
- Sunday, 13 March 2016
- News
- Written by CMO Tech News
The New York chapter of the American Marketing Association will induct former American Express CMO John Hayes, R/GA Founder Bob Greenberg, and Ad Age Columnist and Strategist Al Ries into the Marketing Hall of Fame. So reports AdAge.
Read more...Mergers of Traditional Marketers and Digital Firms Gaining Steam
- Sunday, 13 March 2016
- News
- Written by CMO Tech News
Deloitte Digital’s recent acquisition of San Francisco-based advertising firm Heat and Capagemini’s acquisition of Fahrenheit 212 illustrates how marketers are aggressively working to expand their capabilities. So reports Fortune.
Read more...Marketo Forms Alliance With Accenture
- Sunday, 13 March 2016
- News
- Written by CMO Tech News
Marketo, which provides marketing automation software, has teamed up with Accenture to better initiate sales to companies that either of the firms have relationships with. So reports MarTech Advisor.
Read more...Harte Hanks Acquires Denver-based Marketing Firm
- Sunday, 13 March 2016
- News
- Written by CMO Tech News
Harte Hanks of San Antonio has acquired Denver-based Aleutian Consulting and has branded the resulting company as Harte Hanks Consulting. So reports the Denver Business Journal.
Read more...Study Quantifies Value of Embracing Change
- Sunday, 06 March 2016
- News
- Written by CMO Tech News
A study that classified leading marketing officers as 'Torchbearers' and less successful executives as 'Market Followers' shows that top dogs in the business world embrace change and are willing to reinvent themselves. So reports Enterprise Innovation.
Read more...Marketing Officers Often Overlook Client Relationships
- Sunday, 06 March 2016
- News
- Written by CMO Tech News
Marketing officers struggling to implement cutting-edge technology can easily overlook the value of building meaningful client relationships, which can be a costly mistake. So reports Venture Beat.
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