News (1013)
Virtual Reality is Transforming Food Marketing
- Sunday, 21 February 2016
- News
- Written by CMO Tech News
Virtual reality is transforming digital marketing in many industries and various food providers are already integrating the technology into their customer experience. So reports FoodBev Media.
Read more...Industry Convergence Identified as Top Marketing Challenge
- Sunday, 21 February 2016
- News
- Written by CMO Tech News
In a recent IBM survey, chief marketing officers identified the convergence of industries as the greatest industry challenge that they face with disruptive technologies tearing down barriers to entry. So reports Internet @ IT Business Net.
Read more...Xfinity to Leverage NASCAR Sponsorship with App for Fans
- Sunday, 21 February 2016
- News
- Written by CMO Tech News
Comcast cable operator Xfinity is seeking to leverage its role as the “Official Entertainment Provider of NASCAR” by launching its Xfinity X1 app for race fans. So reports The Sporting News.
Read more...Burger King Taps Celebrities for Training Videos
- Monday, 15 February 2016
- News
- Written by CMO Tech News
Burger King is seeking to leverage its training videos as marketing tools and has tapped Snoop Dogg and Charo to star in the campaign, which reportedly received substantial support from the company’s CMO, Eric Hirschorn. So reports Creativity-Online.
Read more...Tech is Revamping the Restaurant Industry
- Monday, 15 February 2016
- News
- Written by CMO Tech News
With lower emphasis on human services and high frequency of customer purchases, quick service restaurants are aggressively implementing new technology to improve operations on both sides of the counter. So reports PSFK.
Read more...Top Marketers Reveal Their Greatest Fears
- Monday, 15 February 2016
- News
- Written by CMO Tech News
Proving the value of marketing, finding marketers with technology skills, and creating new ways to collaborate with other departments are just a few of the issues that keep chief marketing officers up at night. So reports CIO.
Read more...NetFlix Honcho is CMO of the Year
- Monday, 15 February 2016
- News
- Written by CMO Tech News
A computer algorithm from ExecRank has crowned NetFlix CMO Kelly Bennett as the best marketing executive of 2015. So reports AdAge.com.
Read more...Google Cans Adobe Flash
- Monday, 15 February 2016
- News
- Written by CMO Tech News
Google has become that latest cyber juggernaut to boot Adobe’s multimedia program called Flash from its advertising platforms. So reports Computerworld.
Read more...Motorola Brand is Heading for a Slow Death
- Monday, 15 February 2016
- News
- Written by CMO Tech News
The Motorola brand, which is credited with inventing the mobile phone and the first flip-phone, is heading for a slow death as a subsidiary of Chinese technology company Lenovo. So reports The Guardian.
Read more...CBS to Live Stream Super Bowl Ads
- Monday, 15 February 2016
- News
- Written by CMO Tech News
CBS plans to live stream commercials that support its Super Bowl 50 broadcast and will require certain advertisers to buy both air time and streaming exposure. So reports Variety.com.
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