News (1013)
AT&T Consolidates Programmatic Internally
- Saturday, 23 February 2019
- News
- Written by CMO Tech News
AT&T has turned to its AppNexus Programmable Platform in-house advertising and analytics unit for programmatic advertising rather than continuing to use a variety of demand-side platforms (DSP). So reports PerformanceIn.
Read more...Number of Blockchain Marketing Firms Grows Rapidly
- Saturday, 23 February 2019
- News
- Written by CMO Tech News
The number of startup firms focusing on blockchain-based marketing solutions has grown from 22 in the third quarter of 2017 to 290 today, according to a research report. So reports MediaPost.
Read more...Anticipated Apple News Services Irks Media Execs
- Friday, 15 February 2019
- News
- Written by CMO Tech News
Apple is expected next month to announce a subscription news service that is being met with angst from media executives who are unhappy because of the proposed revenue sharing for the new offering. So reports BuzzFeed News.
Read more...LinkedIn Adds Live Video Capabilities
- Friday, 15 February 2019
- News
- Written by CMO Tech News
Microsoft’s LinkedIn platform has added live streaming capabilities 18 months after developing technology that allows users to upload videos. So reports The Verge.
Read more...U.K.-Backed Report Proposes Regulating Online News
- Friday, 15 February 2019
- News
- Written by CMO Tech News
The Craincross Review, which is a U.K.-government backed review of journalism, has recommended that big firms such as Google and Facebook be regulated and be required to direct people toward high-quality news. So reports BBC News.
Read more...Retailers Are Building Their Advertising Services
- Friday, 15 February 2019
- News
- Written by CMO Tech News
After observing Amazon.com build a huge advertising business, traditional retailers such as Walmart, Target Corp., Kroger Co. and Ahold Delhaize are pitching similar services to big brands. So reports the Northwest Herald.
Read more...Former Cambridge Analytica Honcho to Run Texas-based Firm
- Friday, 08 February 2019
- News
- Written by CMO Tech News
Parscale Digital, which was previously owned by Brad Parscale, President Donald Trump’s 2020 campaign manager, is now being run by Matt Oczkowski, a former executive of now defunct Cambridge Analytica. So reports Texas Public Radio.
Read more...Adomni Links to BrightSign
- Friday, 08 February 2019
- News
- Written by CMO Tech News
BrightSign has announced that its media players can be fully supported by Adomni, which is a platform that helps advertisers place their content on out-of-home displays. So reports MarTech Series.
Read more...Olay is Top Super Bowl Digital Advertiser
- Friday, 08 February 2019
- News
- Written by CMO Tech News
Procter & Gamble’s Olay won top honors in Merkle's sixth annual Digital Bowl Report based on how well the brand’s advertising supported campaigns across social media, paid search, SEO and digital media. So reports Marketing Dive.
Read more...Agencies Cite Staffing As a Top Challenge
- Friday, 08 February 2019
- News
- Written by CMO Tech News
Attracting talented employees is a key issue for digital advertising agencies. In fact, 45% of respondents indicated as much in Marketing Land’s Digital Agency Survey 2019.
Read more...