News (1013)
Rockport Revamps Marketing Stack with 161 Products
- Sunday, 26 March 2017
- News
- Written by CMO Tech News
The Rockport Group has recently revamped its marketing stack that had previously consisted of 161 different digital marketing products as a result of acquisitions and mergers of various brands of men’s and women’s shoes. So reports DMNews.
Read more...Google Home Irks Users with Beauty and the Beast Promo
- Sunday, 26 March 2017
- News
- Written by CMO Tech News
Google Home and Assistant have recently annoyed users by blurting out an announcement of the opening of the movie “Beauty and the Beast.” So reports the Daily Sun.
Read more...Advertising Group Calls for Increased Use of Independent Audits
- Sunday, 19 March 2017
- News
- Written by CMO Tech News
The Association of National Advertisers (ANA) is urging Amazon, Foursquare, LinkedIn, Pinterest, Snapchat and Twitter to submit to independent audits. So reports Marketing Land.
Read more...New Toys R US Marketing Chief Discusses Strategy
- Sunday, 19 March 2017
- News
- Written by Administrator
Carla Hassan, who recently joined Toys R US as global chief marketing officer, wants to improve how the firm uses data to better connect with mothers and to form an emotional connection with shoppers by showing that the company understands the needs of parents. So reports AdAge.
Read more...Verizon Switch to AOL Email Could Cause Marketing Challenges
- Sunday, 19 March 2017
- News
- Written by CMO Tech News
Verizon is dropping its Verizon.net email in favor of AOL email, which could cause high levels of bounce backs and lower delivery rates for email marketing firms. So reports MediaPost.
Read more...J.C. Penney CMO to Join Hershey Company
- Sunday, 19 March 2017
- News
- Written by CMO Tech News
After a two-year stint at J.C. Penney, Mary Beth West is leaving her post as chief marketing officer to join Hershey Company as chief growth officer. So reports the Dallas Business Journal.
Read more...Target Gets Top Ranking As e-Commerce Marketer
- Monday, 13 March 2017
- News
- Written by CMO Tech News
A recent ranking by Internet Retailer has given Target top honors for ecommerce, a result of the retailer’s strengths with email, search, and social media strategies.
Read more...New York Times Exec Sees Pay Cut Amid Ad Revenue Drop
- Monday, 13 March 2017
- News
- Written by CMO Tech News
After a tough year for The New York Times, publisher Arthur Sulzberger Jr. saw his 2016 pay cut to $5.1 million compared to $5.9 million in 2015 and $6.8 million in 2014. So reports CNN Money.
Read more...Gartner Report Names Top Marketing Tech Innovators
- Sunday, 05 March 2017
- News
- Written by CMO Tech News
Gartner’s most recent Magic Quadrant For Digital Marketing Hubs report lists Adobe, Salesforce, and Oracle as top digital marketing technology providers. So reports CMO.
Read more...How Intel Revitalized Its Brand
- Sunday, 05 March 2017
- News
- Written by CMO Tech News
Intel just completed one of its best years after revitalizing its brand to makes its name commonplace among the general public. So reports CIO.
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